USA-based herbal wellness brand Tea And I promotes the release of their new ceremonial grade organic matcha with a video advert created by RDV Media.

Production

RDV Media

synopsis

Tea And I is a herbal wellness brand that positions itself as more than just a tea shop: it offers premium all-natural loose-leaf herbal blends, accessories, and wellness-focused resources that help customers slow down, feel better, and build supportive tea rituals. In 2022, they broadened their offerings by adding ceremonial grade organic matcha to their array of premium tea blends.

OBJECTIVE

To generate excitement around their new matcha tea and clearly showcase its earthiness and premium quality, while also reminding viewers of Tea And I’s larger collection of blends.

TARGET AUDIENCE

Tea And I’s communi-TEA (as their dedicated customers are called), as well as wellness-minded tea drinkers who value natural ingredients, self-care routines, and products that support both physical and mental well-being made up our core intended audience. More broadly, people who buy herbal teas in general, whether for health benefits or casual enjoyment, that may be unfamiliar with Tea And I but are open to trying new premium tea blends or looking for an elevated alternative to coffee.

HOW WE MADE IT HAPPEN

Bringing together motion graphics, stock footage and still shots of the product, RDV Media crafted this brief yet striking product advertisement.