Product Ad Campaigns
ACCELERATE YOUR PRODUCT SALES
Integrating videos into your marketing strategy is a necessity to thrive in a competitive digital environment.
The Benefits of Choosing RDV Media
Affordable Packages
Creative Direction Designed to Make Your Product Easier to Understand
A Video Strategy Aligned with Your Budget and Goals
A Collaborative Workflow with Clear Communication Throughout
Video marketing not only captures attention but also builds brand awareness, enhances customer engagement, and ultimately drives sales. As companies strive to stay competitive, understanding the importance of videos in business marketing strategies becomes essential.
The influence of video on purchase decisions is profound. A study by Google indicates that 70% of shopping enthusiasts watch product videos before making a purchase decision.
Additionally, including a product video on landing pages can increase conversion rates by 80%. This demonstrates that videos provide consumers with a clearer understanding of products, reducing uncertainty and fostering trust.
Also, once created, videos can be repurposed across multiple channels — websites, social media, email campaigns, etc. — maximizing their value.
Whether it be a live-action, animated or a combination of the two, RDV Media specializes in a wide range of product ad videos, partnering with businesses to find the formats that best suit their marketing needs.
Core Product Video Types
AWARENESS: Launch Videos, Commercials, Brand-Story Videos
CONSIDERATION: Demos, Explainers, Tutorials, Comparisons
CONVERSION: Testimonials, UGC Videos, Livestreams, Promo Videos
Trusted by brands that want agency-level execution
with a leaner production model
Built for product launches, ads, ecommerce, and brand content.
Most product videos fail for one of three reasons: they look too basic, they take too long to produce, or they cost far more than the return justifies.
We built our process to solve all three.
If you need content that captures attention, communicates value fast, and feels aligned with your brand, we make that happen without unnecessary complexity.
All you have to do is choose the format that fits your product, timeline, and creative wants.
We’ll shape the production around what actually moves the needle.
Your Product Deserves Better Than Generic Content
Flexible Video Production
Designed Around Your Budget and Goals
Product Video Styles We Offer
1
Stock Footage
(basic)
Stock/Customer supplied footage & motion graphics
Turn existing visuals into polished, brand-ready product videos with clean motion design, captions, and strategic pacing.
2
Stock Footage
(Elevated)
Stock/Customer supplied footage, motion graphics & voice over
Take the Stock Footage (Basic) package and push it up a level, adding professional voice over to elevate the final product.
3
2D Animation
(Next Level)
2D animation, stock footage, motion graphics
Simplify complex ideas with clear, modern animation built to explain features, benefits, and differentiators — with or without voiceover.
4
3D Animation
(The Peak)
3D animation, stock footage, motion graphics
Show your product with depth, detail, and precision — ideal for launches, premium positioning, and hard-to-film products.
5
All-In-One
(The Ultimate)
Stock/customer supplied footage, 2D & 3D animation, motion graphics & voice over
This option will combine the offerings of the other 4 options — from the way the footage is presented, to the text, to any custom animated elements or characters — and take them to the ultimate level, creating one cohesive video built for impact.
6
All-In-One Plus
(RDV-Filmed)
RDV Media captured footage, stock/customer supplied footage, 2D & 3D animation, motion graphics & voice over
Need original footage? We produce on-brand live-action content that feels intentional, clean, and commercial-ready.
Packages We Offer
From production to performance,
we build product videos that do more than look good — they support real marketing outcomes.
1
The Essentials
(Create)
Best for brands that need a polished product video and already have an in-house team or agency to handle distribution.
This tier focuses strictly on conceptualizing, filming, editing, and final file delivery.
Includes:
- Creative brief and production planning.
- Script or shot list development.
- Video shoot, direction, lighting, and audio capture.
- Editing, color correction, sound mix, and basic motion graphics.
- One master video deliverable plus a set number of cutdowns or aspect ratios.
Best for:
- Product launches
- Ecommerce product pages
- Brands with internal marketing teams
- Brands who want a standalone asset
2
The Social Launch
(Distribute)
Best for brands that want the video created and optimized for social channels, with some strategic support around distribution.
This tier adds platform-specific versions and social marketing consultation.
Includes:
- Everything in “The Essentials”.
- Caption and hook recommendations.
- Thumbnail or cover frame options.
- Basic launch guidance for organic and paid social posting.
- Optional stills pulled for supporting content.
Best for:
- Direct-to-Consumer (DTC) brands.
- Social-first product campaigns.
- Brands testing creative across channels.
- Teams that want help turning one video into multiple assets.
3
The Full-Suite
(Optimize)
Best for brands that want an end-to-end partner, from creative development through audience testing and post-launch reporting.
This is the most comprehensive tier and best means of getting strategy, production, optimization, and ongoing marketing support at an affordable rate
Includes:
- Everything in “The Social Launch”.
- Pre-launch audience or consumer testing on video concepts, edits, or messaging.
- Feedback summary with recommended revisions.
- Launch strategy across organic, paid, and owned channels.
- Post-launch performance monitoring.
- Reporting on views, engagement, click-throughs, conversions, and content learnings.
- Optimization recommendations for future edits, ads, or follow-up campaigns.
Best for:
- High-value product launches.
- Brands with larger media budgets.
- Companies that want measurable performance, not just content.
- Teams needing both creative and analytics support.
This is what we do
We focus on what matters: sharp strategy, strong creative direction, and production that respects your time and budget. That means fewer layers, faster decisions, and a final product that feels purposeful from the first frame to the last.
You get a team that knows how to balance visual quality with commercial clarity. The result is video content that does more than look good — it supports launches, drives clicks, and helps your product stand out in a crowded market.
INCLUDED IN All Packages
Storyboard
Script Writing
Sound Design
Revisions
Final Video Sized 1:1, 9:16, and 16:9
Contact us for a free quote
Frequently Asked Questions About Product Videos
What if we only have customer footage or internal stock assets?
That’s fine. We can build a strong video using provided footage and motion graphics.
Can you work within a limited budget?
Yes. We tailor the production approach to match your budget while maintaining a polished result.
Do you offer fully custom production?
Yes. We can create 2D, 3D, live-action, or hybrid videos depending on the project.
How do we get started?
Submit the form above and we’ll follow up with the next steps and a quote.
Can you give us a full list of the types of videos that fall under “product” videos?
Certainly can.
- Product demo videos: Show how the product works, what it does, and why it matters.
- Product launch videos: Introduce a new product and build excitement around its release.
- Product commercial videos: Short promotional videos designed to drive awareness and conversions.
- Explainer videos: Break down a product, feature, or concept in a clear, simple way.
- Feature announcement videos: Highlight a new update, upgrade, or capability.
- Customer testimonial videos: Use social proof by having customers describe their experience.
- Livestream product videos: Present products live, answer questions, and drive real-time engagement.
- How-to or tutorial videos: Teach viewers how to use the product effectively.
- Unboxing videos: Show packaging, first impressions, and what’s included.
- Product comparison videos: Contrast your product with alternatives to clarify value and differentiation.
- 3D product videos: Useful for showing details, internal structure, or premium visual presentation.
- Animated product videos: Great for products that are hard to film, technically complex, or still in development.
- UGC-style product videos: Customer-style content that feels authentic and social-proof driven.
- Brand/story videos for products: Connect the product to the brand’s mission, values, or origin story.
What are the best use cases for each type of product video?
For ecommerce brands, the most useful videos are usually demos, unboxings, testimonials, and short promotional ads because they help customers understand the product quickly.
For startups or more technical brands, animated explainers, 3D videos, and feature announcements are especially effective because they simplify complex ideas.
Our Process
1. Pre-production
Laying the right foundation is essential to building any strong structure. Pre-production is where we figure out the best plan for your business. We decide on the concept(s), look, feel and style; and lock down all the details involved with how the content is going to sound and perform.
2. production
Now that we have the road map developed, it’s time to put it all together. This is where we do what we do best – create amazing content. Through editing we shape your story. Depending on the package selected, we add music, create text graphics and make sure your product ad campaign graphics and/or video(s) look how we planned in pre-production. It’s at this stage that you’ll see the first cut.
3. Revisions
Revision requests will be fulfilled within 24-48hrs of receiving them. There are up to three rounds of revisions allowed at this stage, within reasonable expectations and within the scope of the original product ad campaign concept(s).
4. THE FINAL OK
With the final cuts complete and your approval signed-off, we create high quality files of your product ad campaign graphics and/or video(s) that can be used for a variety of formats, be it for print, web or television.
RDV MEDIA production packages are
tailor-made to fit the needs of each client.
Full service package features include, but are not limited to:
Script writing
Storyboarding
Voice over actor(s) casting & booking fees
Background music production / sourcing
… and more.