North America-based pest control brand Combat advertises their ant killing gel with a comedic 3D animated video created by RDV Media.

Production

RDV Media

synopsis

Taking a page from the books of brands such as Mucinex and Lamisil, Combat elevates their social media marketing by advertising their Combat Max® Ant Killing Gel with a 3D animated video — featuring custom character, Antonia Jones, reporting live from the scene of a mass ant extension event.

objective

Boosting product sales and brand visibility through 3D animation and motion graphics, were on the agenda for this 40-second advertising spot.

TARGET AUDIENCE

For the ant-riddled… Here is your solution!

Combat’s market is as widespread as it is specific. The goal for this ad was to draw in a younger consumer base, that may be unfamiliar with the Combat name and offerings.

HOW WE MADE IT HAPPEN

RDV Media handled the full production process for this video ad, from script writing to voiceover artist casting. A perfect pairing of 3D character design and animation, with motion graphics and sound design, put the finishing touches on this quirky social media ad.