Award-winning wellness startup Mind Ninja releases their mindfulness card deck, Navigating a Squiggly Life Toolkit, with a 2D animated motion graphic video created by RDV Media.

Production

RDV Media

synopsis

In this engaging animation, we break down the topics and activities found in Mind Ninja’s Navigating a Squiggly Life Toolkit — an interactive deck of 60 beautifully illustrated mindfulness cards bursting with science-backed activities from Positive Psychology.

objective

Our goal with this advert was to appeal to Mind Ninja’s core demographic in way that relayed the warmth and helpfulness of what they set out to create with their toolkit.

TARGET AUDIENCE

Mind Ninja created this toolkit with the everyday person dealing with burnout, depression and/or an overall lack of motivation in mind — in hopes of aiding in them building the steps to create a happy, resilient and meaningful life. As such, they remained our main audience.

HOW WE MADE IT HAPPEN

RDV Media paired motion graphics, sound design and 2D animation, with the still illustrations used throughout the toolkit, and voiceover provided by Mind Ninja, to craft this captivating product advertisement.