Serving Brands Globally

Navigating a Squiggly Life Toolkit

Award-winning wellness startup Mind Ninja releases their mindfulness card deck, Navigating a Squiggly Life Toolkit, with a 2D animated motion graphic video created by RDV Media.

Production

RDV Media

synopsis

In this engaging animation, we break down the topics and activities found in Mind Ninja’s Navigating a Squiggly Life Toolkit — an interactive deck of 60 beautifully illustrated mindfulness cards bursting with science-backed activities from Positive Psychology.

Illustration of a woman speaking into a microphone with "About Me" above her, and a box of mindfulness cards titled "Navigating a Squiggly Life" nearby. RDV Media – Multimedia production company. Serving brands globally.

objective

Our goal with this advert was to appeal to Mind Ninja’s core demographic in way that relayed the warmth and helpfulness of what they set out to create with their toolkit.

A blue balloon with a worried face floats on a yellow background. Text at the bottom says, "I found the tools of mindfulness." RDV Media – Multimedia production company. Serving brands globally.

TARGET AUDIENCE

Mind Ninja created this toolkit with the everyday person dealing with burnout, depression and/or an overall lack of motivation in mind — in hopes of aiding in them building the steps to create a happy, resilient and meaningful life. As such, they remained our main audience.

HOW WE MADE IT HAPPEN

RDV Media paired motion graphics, sound design and 2D animation, with the still illustrations used throughout the toolkit, and voiceover provided by Mind Ninja, to craft this captivating product advertisement.

Three people flying colorful kites under a blue sky with clouds, each holding a string that loops and curves upwards. Text at bottom says, "is certainly not a linear journey. It's a squiggly one!" RDV Media – Multimedia production company. Serving brands globally.
Illustration of a woman smiling, holding a cup at a table with papers and magazines. Text reads: "that can make all the difference to us feeling good." RDV Media – Multimedia production company. Serving brands globally.

Mind Ninja’s Navigating a Squiggly Life Toolkit is available now on their website.

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