Kitchen essentials brand HONED launches their latest product with a 3D animated advertisement video created by RDV Media.

Production

RDV Media

synopsis

Melding modern, clean-cut aesthetics with fast-paced motion graphics, we breakdown the features of HONED’s new Kitchen Utensil Holder.

objective

To educate and intrigue.

More than just a features list on a still image, through 3D animation and kinetic typography we worked to illustrate the basic functions and design of the Kitchen Utensil Holder, while also illustrating why everyone — from the novice home cook to the world-renowned chef — needs this product in their kitchen.

TARGET AUDIENCE

Home cooks, chefs, and kitchen essentials enthusiasts were kept in mind for this elevated advert.

HOW WE MADE IT HAPPEN

RDV Media paired motion graphics, sound design, and 3D modeling/animation, with HONED’s provided Kitchen Utensil Holder model, to craft this sleek product animation video.