Global sewing machine manufacturer SINGER launches the latest colorway for their M1000 model with a 3D animated social media post created by RDV Media.

Production

RDV Media

synopsis

Simplicity at its finest. SINGER announces the expansion of their M1000 sewing machine line with a sleek transition video.

objective

Straight to the point.

In a social media optimized video under 15 seconds, we presented the white M1000 base model before transitioning to the newly released blue version, leveraging the power and flexibility of 3D animation to create a turntable-style animation, giving audiences a full 360 view of both options.

TARGET AUDIENCE

For the experienced and novice seamstress alike.

SINGER’s audience is a very specific niche, as those that would be most interested in the video are those with the most use for their machines. We kept their current customer base in mind, while also focusing on the extensive reach of social media, and the need to create a quick, visually-bold, and grabbing clip with the ability to draw in an audience outside their normal base.

HOW WE MADE IT HAPPEN

RDV Media handled the 3D product modeling and animation to craft this brief, but effective, product animation video.