Michigan-based feminine hygiene brand MI & MY boosts product sales and brand awareness with animated social media advertisements created by RDV Media.

PRODUCTION

RDV Media

synopsis

Through a collection of 2D animated videos, MI & MY advertises a series of their most popular products — from their “Sweet Like Honey Yoni Wash” to their “Put Him To Sleep Bundle“.

objective

Through comedic scripts and bold colors, in keeping with MI & MY’s aesthetic, we set out to highlight the brands product line to new and returning customers alike.

TARGET AUDIENCE

For the everyday woman in need of a boost.

MI & MY is a feminine hygiene brand dedicated to restoring confidence in women everywhere. As such, we developed a diverse array of characters, from different backgrounds and stages of life, to mirror the brands diverse customer base.

HOW WE MADE IT HAPPEN

From storyboard drafting to voiceover artist casting, RDV Media handled the full production of this series of videos using scripts provided by MI & MY.