In today’s digital age, the landscape of marketing is continuously evolving. Along with it, you’ll find businesses on the hunt for new and innovative ways to engage their audiences effectively.

Among the array of strategies, incorporating videos into a marketing plan has proven to be one of the most impactful.

Video marketing not only captures attention but also builds brand awareness, enhances customer engagement, and ultimately drives sales.

As companies strive to stay competitive, understanding the importance of videos in business marketing becomes essential.

Let’s break down a few of the reasons you should be utilizing videos in your brands marketing strategy.

Human brains process visuals significantly faster than text. Studies indicate that 90% of information transmitted to the brain is visual. (Attention, Perception, & Psychophysics)

Videos combine visuals and sound to convey messages efficiently and memorably. According to Wistia, 86% of marketers reported that videos help generate leads. This is because videos tend to keep visitors engaged longer; on average, visitors spend 88% more time on a website with video content than without. (DemandSage)

The rise of video consumption is staggering. Back in 2022, Cisco projected that by 2023, online videos would account for approximately 82% of all consumer internet traffic, up from 75% in 2020. As of 2025, that number was surpassed. (Statista)

This explosive growth underscores the importance of integrating videos into marketing efforts to reach audiences where they are most active.

Additionally, social media platforms like Facebook, Instagram, TikTok, and YouTube prioritize video content, with algorithms favoring videos over static images and text posts, leading to greater organic reach.

Videos allow brands to tell their stories, share customer testimonials, showcase behind-the-scenes footage, and demonstrate their values in a compelling way. This emotional connection fosters brand loyalty.

Consumers have been noted as saying that videos give them more confidence to purchase online, emphasizing the importance of trust-building through visual storytelling.

While producing high-quality videos may seem costly initially, the long-term ROI is notable.

Once created, videos can be repurposed across multiple channels — websites, social media, email campaigns, etc. — maximizing their value.

Having video on your website increases the time visitors spend on it, which can positively impact search engine rankings.

Video content is 50 times more likely to win a spot among the top results of Google’s first page rankings than plain text. (AIOSEO)

Additionally, videos increase the likelihood of backlinks, further boosting SEO.

Many companies utilize videos for FAQs, product tutorials, and onboarding, which improves user experience and reduces support costs.

Embracing live videos adds another layer of interaction.

Live streaming fosters real-time engagement, allowing brands to demonstrate transparency and connect directly with their audience. This immediacy helps cultivate community and builds trust.