A captivating book trailer can be the secret weapon for authors looking to boost their book sales.

Much like movie trailers, book trailers offer readers an exciting sneak peek into your story and ignite their imagination. But creating a dazzling trailer is just one part of the equation — where you post that trailer can make all the difference between a modest bump in sales and a full-blown bestseller explosion.

If you want to get your book trailer in front of eager readers, here’s your guide to some of the best places to showcase your trailer and (hopefully) maximize your sales.

1) Your Author Website — The Heart of Your Book’s Online Presence

Let’s start with the obvious… your own website.

This is the hub where loyal fans go to learn about you and your work.

Embed your book trailer prominently on your homepage or create a dedicated “Book Trailer” page. Make sure it’s easy to find, so visitors can instantly fall in love with your story’s visual teaser.

— Pro tip: Pair your trailer with a clear call-to-action — such as a link to buy your book — to turn that interest into sales.

2) YouTube — The King of Video Platforms

If the internet were a kingdom, YouTube would reign supreme.

As the world’s second-largest search engine, posting your book trailer here boosts its discoverability like no other.

Use relevant tags, a catchy title, and an engaging description packed with keywords to reach readers interested in your genre.

— Pro tip: Create a YouTube channel for yourself as an author, share behind-the-scenes content, Q&A sessions, and connect personally with your viewers. That connection can make all the difference to driving up interest in your book.

3) Facebook — Targeted Sharing and Community Engagement

Facebook remains a powerhouse for connecting with readers.

Post your book trailer on your author page and personal profile. Join book-related groups and communities where your target audience hangs out, and share your trailer there — but always follow group rules and avoid spamming!

— Pro tip: Meta Ads also offer highly targeted campaigns. For a modest budget, you can promote your trailer to readers based on interests like genres, authors, and reading habits.

4) Instagram — Bring Your Trailer to Life with Stories and Reels

Instagram is a vibrant playground for visual content — and Instagram Stories and Reels are perfect for showcasing your trailer.

You can create teasers or highlight key scenes, that you release across a series of days to build up interest before dropping the full trailer.

Or, you can use Instagram as a launching pad to push traffic to where the full book trailer is located, by directing followers to the trailer linked in your bio.

— Pro tip: Use hashtags related to books (#BookTrailer, #BookTok, #Bookstagram, #AmWriting) to reach fellow bibliophiles and increase your visibility.

5) TikTok — The Rising Star for Book Promotion

TikTok has exploded as a hotspot for book lovers (hello again, #BookTok!).

Authors can leverage TikTok by sharing short, punchy clips from their book trailers. Even better, hop on trends, challenges, or create a mini-series around your book to intrigue viewers.

— Pro tip: The algorithm favors creative and engaging videos, so think outside the box and tap into this rapidly growing book community.

6) Goodreads — Connect with Passionate Readers

Goodreads is the social network for book lovers and one of the most trusted sources for book reviews and recommendations.

Upload your trailer to your book’s page if you’re the author or publisher.

Engage with readers through author Q&As, giveaways, and discussion groups.

Readers investing time on Goodreads are often ready to buy, so your trailer here can be a game-changer.

7) Book Blogs and Review Sites — Harness the Power of Influencers

Reach out to book bloggers and reviewers who frequently feature video content.

Many bloggers host book trailers alongside reviews or announcements, and they’ll appreciate tailored pitches accompanied by your trailer.

Finding the right blogs (especially ones that align with your genre) exposes your trailer to dedicated audiences who trust the blogger’s recommendations.

8) Email Newsletters — Personal and Direct

Got an email list? Great! Sending your book trailer directly to loyal subscribers makes them feel special and more connected to your launch.

A well-crafted newsletter with your trailer and purchase links can convert casual readers into buyers.

— Pro tip: Consider partnering with popular bookish newsletters that accept promotional content or author interviews.

9) Online Retailers — Amazon, Barnes & Noble, and Others

Some online retailers allow authors to upload book trailers to their product pages or author profiles. Amazon’s Author Central page is one place where you can link multimedia content, including trailers (for users outside the US).

While not every platform supports video natively, it doesn’t hurt to investigate options or simply add a link to your trailer in your author bio on retailers’ sites.

10) Pinterest — Visual Discovery for Story Lovers

Pinterest doubles as a visual search engine and a place to organize ideas.

Pin your book trailer on boards themed around books, reading lists, and genres. Each pin should include enticing descriptions and purchase links.

Readers searching Pinterest for their next great read are often motivated to click through and buy — making Pinterest a subtle yet effective outlet for trailers.

11) Book Festivals and Virtual Events — Reach Readers Live

Many book festivals, conventions, and virtual author events have digital bulletin boards or websites where you can feature trailers.

Event organizers might also share your trailer on their social media or newsletters.

Participating in such events extends your trailer’s reach beyond your existing fan base and connects you with enthusiastic readers face-to-face (or screen-to-screen).

12) Podcast Websites and Social Channels — Share with Engaged Audiences

Podcasts about books, writing, and publishing often have associated websites and social media platforms.

Offer your trailer as part of a guest interview or promotional collaboration.

Listeners of bookish podcasts tend to be avid readers, making this a fertile ground for catching attention and driving sales.

Sharing your book trailer isn’t about flooding one platform alone — it’s about weaving your story’s magic across multiple channels where readers live, browse, and shop.

Think of your trailer as an ambassador, strolling confidently through social media town squares, cozy book forums, and bustling digital marketplaces, inviting everyone to embark on your literary adventure.

Use this guide to craft a thoughtful sharing strategy, keep engaging authentically with your audience, and watch those book sales soar.

After all, every frame of your trailer deserves to shine — and every reader deserves to find it.

Ready to launch your book into the wild with a scroll-stopping trailer?

Let RDV Media help you with that.