3D animated characters are digital representations created using computer-generated imagery (CGI) technology.

Unlike traditional 2D animations, which are flat and limited in viewpoint, 3D animations provide depth and dimension, allowing for a more realistic and immersive experience.

These characters can be anything from quirky, cartoon-like figures to hyper-realistic representations of human beings, animals, or fantastical creatures.

3D animated characters can take many forms, including:

– Brand Mascots — Characters specifically designed to represent a brand’s identity.

– Avatars — Personalized representations of users or customers in a virtual space.

– Story Characters — Protagonists or antagonists within narrative-driven content.

– Explainer Characters — Friendly guides used in educational or promotional videos, simplifying complex information.

With 3D product rendering, brands have complete control over every element of the visual presentation. Lighting, shadows, reflections, and backgrounds can be precisely adjusted to match brand standards and aesthetic preferences. This level of control ensures uniformity across product images, reinforcing brand recognition and trust amongst consumers.

Special effects like shiny metallic finishes, transparent elements, or intricate textures also come to life more vividly through computer-generated imagery. This heightened visual appeal, along with the ability to produce both exploded/deconstructed views, or close-ups of products with ease, can significantly increase engagement and encourage potential customers to explore products further.

The beauty of 3D models is that they can evolve with your product lines. You need only let your designer know, and they can easily match the design updates to your 3D product.

As technology advances, adopting 3D rendering strategies has quickly become a wise move for brands aiming to stay ahead in the digital marketplace.

1. Pre-production​

Laying the right foundation is essential to building any strong structure. Pre-production is where we figure out the best plan for your business. We decide on the concept(s), look, feel and style; and lock down all the details involved with how the content is going to sound and perform.

2. production​

Now that we have the road map developed, it’s time to put it all together. This is where we do what we do best – create amazing content.

3. POST-production​

Here’s where the magic happens. Through editing we shape your story. Depending on the package selected, we add music, create text graphics and make sure your content looks how we planned in pre-production. It’s at this stage that you’ll see the first cut.

4. Revisions​

Once you’ve seen the first cut, you’ll have a chance to share your thoughts with us. There are up to five rounds of revisions (depending on package selected) allowed at this stage, within reasonable expectations and within the scope of the original video concept(s).

5. ​THE FINAL OK

With the final cuts complete and your approval signed-off, we create high quality files of your content that can be used for a variety of formats, be it for web, television or print.