Video marketing not only captures attention but also builds brand awareness, enhances customer engagement, and ultimately drives sales. As companies strive to stay competitive, understanding the importance of videos in business marketing strategies becomes essential.

The influence of video on purchase decisions is profound. A study by Google indicates that 70% of shopping enthusiasts watch product videos before making a purchase decision.

Additionally, including a product video on landing pages can increase conversion rates by 80%. This demonstrates that videos provide consumers with a clearer understanding of products, reducing uncertainty and fostering trust.

Also, once created, videos can be repurposed across multiple channels — websites, social media, email campaigns, etc. — maximizing their value.

Whether it be a live-action, animated or a combination of the two, RDV Media specializes in a wide range of product ad videos, partnering with businesses to find the formats that best suit their marketing needs.

1. Pre-production​

Laying the right foundation is essential to building any strong structure. Pre-production is where we figure out the best plan for your business. We decide on the concept(s), look, feel and style; and lock down all the details involved with how the content is going to sound and perform.

2. production​

Now that we have the road map developed, it’s time to put it all together. This is where we do what we do best – create amazing content.

3. POST-production​

Here’s where the magic happens. Through editing we shape your story. Depending on the package selected, we add music, create text graphics and make sure your content looks how we planned in pre-production. It’s at this stage that you’ll see the first cut.

4. Revisions​

Once you’ve seen the first cut, you’ll have a chance to share your thoughts with us. There are up to five rounds of revisions (depending on package selected) allowed at this stage, within reasonable expectations and within the scope of the original concept(s).

5. ​THE FINAL OK

With the final cuts complete and your approval signed-off, we create high quality files of your content that can be used for a variety of formats, be it for web or television.